Hola! I’m Amaya, a UX designer crafting

inclusive products scalable systems accessible tools human-first interfaces

I design digital experiences that help people feel seen, supported and included — that’s what keeps me going.

Want to know how I ended up doing this? I’ve got a story for you.

Some of the work I’ve loved crafting lately

From design systems to accessible products — a glimpse into what thoughtful, user-centred design (and a little magic) can do.

A desktop computer on a grey concrete table, showing the redesigned Blending interface with a clean, functional layout.
Design Systems Accessibility

Parques Reunidos — Design System for 80+ Theme Parks

What started as a messy UI kit became a modular, accessible system powering theme parks across the globe — all built in 6 weeks.

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A desktop computer on a grey concrete table, showing the redesigned Blending interface with a clean, functional layout.
UX Redesign Accessibility

Blending — From Excel Hell to Human-Centred Clarity

Redesigned Redesigned Moeve’s internal blending tool from scratch — making it faster, smarter, and more human-friendly than any spreadsheet ever was.

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Laptop displaying the user flow of an internal Iberdrola platform, with connected steps and UI elements shown on a steel table.
Accessibility

Iberdrola — Foundations for Inclusive Design

Led an accessibility review that laid the groundwork for Iberdrola’s corporate design system — turning inclusion into a shared culture.

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Pink desktop computer with two floating screens, showcasing design system elements including typography, shadows, and gradients.
Design Systems Accessibility

Suntory — White Label, One System

Built a modular design system for Suntory’s white label brands — scalable, accessible, and flavourful enough to adapt to every identity.

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Laphroaig homepage shown on desktop, tablet, and mobile devices, placed on a marble table with a monstera plant on the side.
UX Redesign Accessibility Brand / Visual

Laphroaig — Bold UX for a Bold Whisky

Redesigned Laphroaig’s brand site from the ground up — blending bold visuals, better UX, and accessibility from day one.

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Laptop on a workshop desk beside a window, showing the Artemisa project homepage.
UX Redesign

Artemisa — UX that Speeds Up Inditex Warehouses

Redesigned Inditex’s internal logistics tool to streamline warehouse operations — making workflows faster, simpler, and human-friendly.

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Laptop on a workshop desk beside a window, showing the Gardenia project homepage.
Accessibility Brand / Visual

Gardenia — Inclusive Gardening, Beautifully Designed

Designed a fully accessible gardening app from scratch — intuitive, inclusive and shaped with real users, not assumptions.

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